Partnership

I spent Wednesday and Thursday of this week working with a client at the Microsoft Public Safety Symposium. I do a host of events with this client every year and am always reminded of the importance of partnerships for businesses. This particular client does a great job of leveraging partnerships. And because they are so […]

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Blog vs Blah

I am becoming acutely aware that maintaining a professional blog takes time, effort, and perseverance. And I am learning that half of my battle is finding something meaningful to say. A successful professional blog should have 3 or more posts per week. The companies with the top 10 most visited blogs post once every 10.5 […]

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My Thoughts Exactly

I feel like this is an accurate visual representation of my reaction to the videos I’ve seen online of the devastating quake and tsunami in Japan. Just thought I’d shared it with you …   This comes from a young designer named Micah Lidberg. He does an amazing job of incorporating interesting typography with detailed design. […]

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Beautification

Why not do things in the most beautiful way possible? Seriously. People will be more receptive to your ideas, thoughts, and products. Plus, you will feel pride in what you’re putting out into the world. I have found two fun sites on the world wide web that can help anyone do exactly this. The first is […]

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Vocabulary Lesson 1: SEM

There is a lot of jargon and industry lingo being thrown around these days. So I wanted to take a moment to break some of it down for the layman, because I realize that not everyone has the desire to poor over articles and websites to learn what’s hip in marketing. Luckily for you… I […]

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Event Based Marketing 101

I am attending a symposium at Microsoft with a client this week.  My relationship with this client goes way back, and so does my experience in helping them get the biggest bang for their buck with trade show marketing. Event based marketing is a tricky beast to tame. There are symposiums, trade shows, conferences, workshops, etc. […]

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This, Our First Blog Post

I dedicate this, my first blog post, to all of the people who helped and offered encouragement along the way. Team b. Marketing started off as a nagging idea in the beginning. It was actually proposed by Team b’s co-captain, and my better half, a couple of years ago. The idea was shelved for a […]

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