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Employee Recruitment and Retention from a Marketing Perspective

Clients often identify improving employee retention and recruitment as a marketing objective they’d like to focus on when they come to us for marketing and PR consultation. Showcasing a company’s strong team of employees, culture,  and core values to prospective employees identifies a company as a workplace destination- rather than just a job. This does […]

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A Guide to #Hashtags

If you’ve been on social media well, ever, you’ve seen the hashtag.  These usually short links preceded by the pound sign (#) often seem confusing and unnecessary.  They do however have some useful applications.  Think of hashtags as a sort of way to group up similar trends and ideas for easy access through search. Why […]

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‘Merica

I was reading an article on a plane recently, something that has been happening a lot lately, that inspired me. It was a piece about an ad agency in Colorado called Made Movement. Their mission is simple: promoting American businesses and products. I read the article and thought that it was really neat to see […]

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My Summer Reading List

I live in the Pacific Northwest, where summer doesn’t arrive until July. Sigh. So, since the weather isn’t reminding that summer is right around the corner I started to think of tell tale reminders that summer was in fact on the way. Since I couldn’t justify buying a season pass to the ONLY water park […]

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